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March 18, 2006
Product Placement Databases
Brand Hype is a valuable new resource for connoisseurs of corporate backscratching like myself: a database of product placement in movies. Did you know that Orville Redenbacher's Popcorn makes a cameo in Crash?
See also Agenda Inc.'s American Brandstand, which charts the mentions of brands in pop songs. The top musical brand of 2005? Mercedes Benz, mentioned in hit songs by Kanye West, The Game, and Ciara.
For my own takes on product placement and commodity culture, check out this piece on Cast Away and this one on The World of Coca-Cola.
Posted by tedf at March 18, 2006 02:28 AM
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